richmackey - the blog: commercials

Showing posts with label commercials. Show all posts

What the heck?

Posted On Saturday, September 06, 2008 at at 8:06 AM by Rich

So Microsoft's new ad campaign for Vista launched... here's the video:

Their ad agency says: Today, we are kicking off a highly visible advertising campaign. The first phase of this campaign is designed to engage consumers and spark a new conversation about Windows - a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity. The first in this series [...] aims to re-ignite consumer excitement about the broader value of Windows.

I say "WTF?" I suppose if the conversation they want to start is "what the hell does that ad have to do with Windows or Vista?" they've accomplished their goals. Rumored the ads are coming from Crispin Porter, which surprises me. If this is how MS plans to kill Apple, Steve Jobs must feel a lot like Barak Obama after hearing McCain picked Palin. "We can deal with this."

Weird.

Posted in Labels: commercials, Microsoft | 0 comments

New Craftsman® TV takes me back.

Posted On Sunday, July 16, 2006 at at 4:00 PM by Rich

When I was at Ogilvy & Mather/Chicago from 2000-2003 I worked on the Sears business. Started on Orchard Supply Hardware (OSH) and then moved on to Craftsman tools later. The TV we did was iconic and dealt with the breadth of the tool line and the history and heritage Craftsman has. It always amazed me that it was always ranked #1, #2 or #3 on quality among all worldwide brands (not just tools, all). The other two that flirted with the top 3 were Rolls Royce and Waterford Crystal. Good company indeed.

So seeing these ads gives me mixed feelings. While I find them funny, I’m not sure they do a lot for the brand overall. Seems to cheapen it a bit to me. Take a look and feel free to post comments.

Gymnastics :30

Bowling :30

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