richmackey - the blog

When I was at Ogilvy & Mather/Chicago from 2000-2003 I worked on the Sears business. Started on Orchard Supply Hardware (OSH) and then moved on to Craftsman tools later. The TV we did was iconic and dealt with the breadth of the tool line and the history and heritage Craftsman has. It always amazed me that it was always ranked #1, #2 or #3 on quality among all worldwide brands (not just tools, all). The other two that flirted with the top 3 were Rolls Royce and Waterford Crystal. Good company indeed.

So seeing these ads gives me mixed feelings. While I find them funny, I’m not sure they do a lot for the brand overall. Seems to cheapen it a bit to me. Take a look and feel free to post comments.

Gymnastics :30

Bowling :30



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Caffeine intake: 3 cups coffee, Annie’s Cafe
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Days since last trip: 02 (LA - 7/13-7/14)
Miles traveled on American year-to-date: 20,323
Miles traveled on United year-to-date: 34,370
Miles traveled on Frontier year-to-date: 10,140

It’s about time I give an update on my life since last fall. A lot has happened - I took the job in San Diego, was there 6 months, and then my department was moved to Denver. So - I now live in Denver (Stapleton area) with my boyfriend, whom I met in San Diego. I’ll back up.

My first week in San Diego I met a great guy online. We chatted for all of about 40 minutes then met for lunch. Then dinner. Fast forward to April, and when I was relocated to Denver, he came with. We’ve been together about 8 months now, and things continue to go very well. We just sort of ‘get’ each other, and complement one another in so many ways, it’s hard to explain. He was working in IT for DC Shoes in San Diego, and took a job at the Apple Store here as a Mac Genius. So of course, we have the whole Apple geek thing going on

The job has been going well. Work is tough and long, and I’m back to traveling a lot (mileage updates below). Overall, I’m challenged with new and different things every day - which is awesome. It just gets a little tough sometimes.

That’s about the size of things so far - more to come as I’m going to try to blog weekly, if not daily.

-rfm

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Caffeine intake: 3 cups coffee (Delectable Egg)
Current music: Nothing.
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Days since last trip: 03 (Chicago 6/13-6/15)
Miles traveled on American year-to-date: 18,521
Miles traveled on United year-to-date: 29,870
Miles traveled on Frontier year-to-date: 8,460